Name
Strategy + Sovereignty: Wholesale, Direct to Consumer, and Community Sales + Marketing Tactics
Date & Time
Wednesday, February 5, 2025, 9:15 AM - 10:30 AM
Speakers
Olivia Tincani, Olivia Tincani & Co., LLC
H Nieto-Friga, SupplyChange
Amyrose Foll, Virginia Free Farm
Kate Barney, KB & Co.
Andrea Reusing, Lantern Restaurant
Kate Barney
Description

How do I know whether to sell direct to consumer or wholesale? And are wholesale relationships and accounts really just low margin hassles for larger growers, or do they present a chance at deeply stable, big dollar sales for small producers too? This workshop will teach sales and marketing strategies for a mixed revenue stream approach that embraces direct-to-consumer AND wholesale sales for revenue stability, while teaching methods for playing an active role in community food access as part of your business model.

Location Name
C201
Full Address
Georgia World Congress Center
285 Andrew Young International Blvd NW
Building C
Atlanta, GA 30313
United States
Session Type
Panel Discussion
Area of Region
North Carolina, Virginia, National
Topics
Capacity-Building, In the Office, Procurement, Marketing
Audience
Advanced Farmers/Producers