Date & Time
Wednesday, February 5, 2025, 9:15 AM - 10:30 AM
Location Name
C201
Name
Strategy + Sovereignty: Wholesale, Direct to Consumer, and Community Sales + Marketing Tactics
Description

How do I know whether to sell direct to consumer or wholesale? And are wholesale relationships and accounts really just low margin hassles for larger growers, or do they present a chance at deeply stable, big dollar sales for small producers too? This workshop will teach sales and marketing strategies for a mixed revenue stream approach that embraces direct-to-consumer AND wholesale sales for revenue stability, while teaching methods for playing an active role in community food access as part of your business model.

Speakers
Olivia Tincani, Olivia Tincani & Co., LLC
H Nieto-Friga, SupplyChange
Amyrose Foll, Virginia Free Farm
Kate Barney, KB & Co.
andrea reusing, Lantern
Track
Procurement
Session Type
Panel Discussion