Small beef cattle farmers in the South often rely on local stockyards to market their calves, which, while convenient, typically offers the lowest returns. However, more profitable options are available, though they require greater effort. One such option is truckload sales, which can be achieved when like-minded farmers form an alliance to sell their calves collectively through truckload video sales. This approach offers a more profitable market outlet and can increase the revenue streams necessary for small farmers to remain sustainable and profitable. This session will cover the changes needed to succeed in this model and the potential impact on farmers' operations.