Farmers markets are important outlets for promoting local agriculture and providing communities with fresh, locally grown produce. However, some struggle to attract, support and retain the farmers that make these outlets “farmers markets”. This presentation helps food systems stakeholders understand, prevent and sometimes embrace farmer churn at farmers markets by exploring reasons that farmers leave. Drawing on 18 interviews with farmers located in the Southeast region, we identify factors that are intrinsic, extrinsic, and at the boundary of farmers markets that lead farmers to exit. Intrinsic factors are within market control, things like competition between vendors, market saturation, economic and logistical challenges, and poor market management. Extrinsic factors are part of the broader context, encompassing land access challenges and environmental issues like extreme weather or crop diseases. Boundary factors occur at the intersection of intrinsic and extrinsic and include farmer burnout, changes in personal circumstances, and evolution of farm business goals that may cause farmers to permanently or temporarily leave farmers' markets. This presentation incorporates examples of market management strategies for addressing intrinsic factors, identifying the networks of resources working on extrinsic ones, and contextualizing boundary factors. At the end of the presentation, attendees will have a clearer idea of the many reasons farmers leave farmers markets, suggestions of ways to prevent them from doing so, and windows into why farmer churn may (sometimes) be worth celebrating on the path to more resilient food systems.
285 Andrew Young International Blvd NW
Building C
Atlanta, GA 30313
United States