Duron Chavis, founder and executive director of Happy Natural Day, is engaged in coordinating innovative and dynamic initiatives around the topics of urban agriculture and food security in a culturally relevant way. In 2009 Chavis launched the Richmond Noir Market, a Saturday farmer’s market targeting low income communities located in what the USDA has designated as food deserts in Richmond Virginia. 2012 marked the development of the McDonough Community Garden, an urban agriculture project that promotes sustainable food growing, horticultural therapy and environmental stewardship. Chavis has received numerous accolades for his work. He served in 2011 as a Clean Air Ambassador on behalf of Earthjustice and the Hip Hop Caucus. He is an alumni of Leadership Metro Richmond’s class of 2011, received Style Weekly’s Top 40 under 40 award in 2010, and the Style Weekly Power List in 2014 & 2015. Chavis served as the inaugural director of the Harding Street Urban Ag Center; a recreation center repurposed into an indoor farm by Virginia State University. Currently Chavis serves as director for Happily Natural Day.