Get ready for an engaging panel discussion where leading figures in Southern agriculture will share their top marketing tools and strategies. You’ll hear from Mandy and Steve O’Shea of 3 Porch Farm (GA), Katherine Belk of Wild Hope Farm (SC), and Paula Seville, Director of Sales and Marketing at Fresh Harvest (GA), as they explore their distinctive marketing techniques.

This session will cover a range of topics, including agriculture background, preferred marketing methods, establishing systems as routine, e-commerce, web presence, data tracking, analysis and implementation, content creation and scheduling, successes and failures in marketing initiatives, driving revenue, and measuring returns on time and financial investments within marketing and communications management. The discussion will wrap up with an audience Q&A.